Cool benefit -
One of the coolest benefits of Peloton are the creative 80’s/90’s music, country music, and singalong rides. Dancing, singing, cutting loose aren’t normally spin class vibes, yet people love to do them the privacy of their own home - no matter how small it is. Privacy and accessibility are incredible benefits of not having to navigate the many inconveniences associated with working out.
Secondly, using the taglines of “Competitive Advantage”, showing how rare it is to be able to actually compete in your own home, and “there’s no spin studio like home”, showing the overwhelming (and obvious) benefits for those with busy lives (including kids and pets) and some we all seek - convenience. .