Like Blue Apron for the bedroom
The Fantasy Box is a subscription service that sends adventurous date night boxes to monogamous couples with themes ranging from romantic to risqué. In each box, customers receive items themed to each fantasy – from lingerie, to candles, from robes, to massagers. But most importantly, the boxes contain our signature ‘role cards’ that take the guesswork out of the night, offering tips/tricks on everything from how to setup the date to how to make that ‘sexy move’ that will floor your partner. It is an experience designed to bring couples together and teach them to communicate on a level that most do not.
From the design of the logo, to a holiday promotion called “The 12 days of Se-Xmas” that increased holiday revenue by over 500%, I ran the creative and marketing duties of TFB from day 1. From setting up marketing partnerships, forging relationships with industry influencers, using social marketing to reach thousands of customers, and referrals, we built a multi-million dollar successes story that makes thousands of relationships thrive with no investment, no marketing budget and almost solely organic growth. From packing boxes in a NYC apartment, to mailing thousands of boxes a month, The Fantasy Box is currently a multi-million dollar success located in San Francisco, CA.
Fun, sexy visual placements were used in affiliates everywhere from Men’s Health to Facebook.
The Honeymoon Box was a huge success for us. Launched in 2015, it was the answer to off-season sales slumps (typical retail calendar being November - Feb). Solution - WEDDING SEASON!
Our logo, a collaboration between our amazing graphic designer, and the founders was a perfect illustration of our company. From farther away, it looks more like a package/gift. As you look closer, there is no doubt about our business proposal.
With very little marketing capital, creativity was key. We had tons of customers would take our boxes on vacation with them. What a better way to get some free ‘hallway advertising’ than some ‘do not disturb’ signs?
Our identity and brand message was clear from the beginning. It was about communication. Everyone has fantasies. 80% of people never share them. Our goal was to give people the tools to share them.
NO ONE likes reading instructions. Fact.
Next, we’re introducing you to the best invention since sugar-free lemonade - bondage tape. Safe, non-stick, yet adheres to itself (kind of like plastic wrap). Now you can use it to bind her hands to the doorknob...then go down and tie her feet.
She is now in your control.
-excerpt from 50 Shades Fantasy
More of short stories than “instructions”, our ROLE CARDS set a scenario, put you both on the same page, removing awkwardness and anxiety and most importantly, creating anticipation for the adventure you are about to embark on.
With 100% positive write ups in every lifestyle publication from Cosmo to LiveStrong, dozens of business partners including YourTango and The Knot, and over 1000 affiliates, one of our proudest moments was being featured on ABC’s The View.