GolfBPM App Teaser Video
GolfBPM PRINT & WEB
PR Release (written)
January 22, 2019
New Golf Music App Helps Develop Perfect Tempo & Rhythm By Timing Your Swing To Music
There is one fundamentally common element to every top professional’s golf swing. Rhythm.
Regardless of variables like grip, speed, stance, or weight transfer, every professional in the world moves at an almost identically even tempo, on every swing. That perfect muscle-memorized cadence is the central building block of every great golf swing.
PGA Class A member Doug Timmons has used metronomes to help students with timing and sequence for years. "While a very effective method, it's not the most exciting lesson to take, or teach", says Doug. "I wanted to find a way to make the technique fun and practical".
Timmons created GolfBPM so a player of any skill level can develop the same even tempo by simply timing their swing to a library of percussive, original beats. Featuring original music from hip hop, to electronic, to rock and pop, each song contains subtly timed verbal queues so users know exactly where to hit their swing marks. On the course, at home, for a few minutes in your office, at the gym, you can use the app practically anywhere - all the time, visualizing the 3 critical timing points in the swing, and building them into muscle memory.
The method is so seamless, you'll forget you are practicing. "A great DJ knows how to keep people moving by playing seamless music that flows from one track to the next. Our goal is to bring this same philosophy to your practice with beats that will keep your body moving in perfect time and rhythm, adding a fun new aerobic element to golf practice", says Jeremy Callahan, co-founder. And at $5.99 a month, and new tracks being added monthly, it could be the best golf deal online.
GolfBPM is a cross-platform App available in the iTunes and Google Play. It has a 7-day free trial on both the monthly and annual subscriptions.
The Goal: Create a unique brand position for GolfBPM that fits clearly articulates the mission, has a clear visual identity, and a fun voice that expresses it’s ease of use and fundamental philosophy.
The Execution: GolfBPM is the exact opposite of golf. Effortless, uncomplicated, always accessible.
The first print campaign is focusing on 2 campaigns. “10 Minutes a Day” is a simple image Instagram campaign used with some influencers in order to catch attention. “Keep the golf pro away”, “keep the bad golf away”, “keep the outbursts away”, are all just colorful, eye catching ads meant to build brand awareness. The second campaign, plays on a ficticious disorder called “STD’s” - swing tempo disorders, which affects all golfers at one time or another in their lifetime.
A series of short, funny, clever, relatable, fast-moving, web spots that are appealing to millennials, all the way up to seasoned Phil/Tiger lovers. Started with a silly, ‘mob’ (millenials) theme to distance the app from the rules, stuffiness, and history of golf, which didn’t fall within the campaign guidelines (one-off).
There are 2 more spots in production hitting on concepts that resonate with more established demographics – things like the importance of “timing” in life, hard work, and the familiarity and hilarity of repetition in midlife.
They were all shot with minimal production cost.
App Store layout
Icons requested from concept and then designed into the layout below…