GolfBPM App Teaser Video

Golf BPM

The App. A golf swing is like a shuttle launch - an insanely complex mechanism with millions of moving parts, designed for a relatively momentary (and linear) journey (into orbit) - but a perilous one, filled with literally millions of potential complications.

Golf lessons, for most, are expensive, frustrating and seemingly ambiguous sessions of advice to do the impossible – to teach the brain, eyes, and hundreds of muscles to consistently coordinate a swinging device into a millisecond of perfect perpendicular contact with a small ball.

Precisely why shuttle launches were much more consistently successful than golf swings.

There is one fundamental skill that 99.9% of every accomplished golfer has – rhythm. Just ask Charles Barkley. And if you aren’t lucky enough to be born with it, there is only one way to get it – repetition. Unfortunately, monotonous repetition was only made to sell 2 things - shampoo and sex. BPM’s job was to bridge that gap – to make repetition, less monotonous.

How about a practice session you can do on your own (at home), while listening to some fun beats, get into a kinetic rhythm, and actually burn some calories? A practice session that will give you the true core fundamental of golf? BPM takes one of the longest and most effective learning methods – the metronome method – and teaches it to you – in a fun and creative technique.

The Goal was clear. A series of short, funny, clever, relatable, fast-moving, web spots that are appealing to millennials, all the way up to seasoned Phil/Tiger lovers. We started with a silly, ‘thug’ (millennials) theme to distance the app from the rules, stuffiness, and history of golf.

There are 2 more spots in production hitting on concepts that resonate with more established demographics – things like the importance of “timing” in life, hard work, and the familiarity and hilarity of repetition in midlife.

They were all shot with minimal production cost.

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App Store layout

Icons requested from concept and then designed into the layout below…

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