GolfBPM App Teaser Video
The App. A golf swing is like a shuttle launch - an insanely complex mechanism with millions of moving parts, designed for a relatively momentary (and linear) journey (into orbit) - but a perilous one, filled with literally millions of potential complications.
Golf lessons, for most, are expensive, frustrating and seemingly ambiguous sessions of advice to do the impossible – to teach the brain, eyes, and hundreds of muscles to consistently coordinate a swinging device into a millisecond of perfect perpendicular contact with a small ball.
Precisely why shuttle launches were much more consistently successful than golf swings.
There is one fundamental skill that 99.9% of every accomplished golfer has – rhythm. Just ask Charles Barkley. And if you aren’t lucky enough to be born with it, there is only one way to get it – repetition. Unfortunately, monotonous repetition was only made to sell 2 things - shampoo and sex. BPM’s job was to bridge that gap – to make repetition, less monotonous.
How about a practice session you can do on your own (at home), while listening to some fun beats, get into a kinetic rhythm, and actually burn some calories? A practice session that will give you the true core fundamental of golf? BPM takes one of the longest and most effective learning methods – the metronome method – and teaches it to you – in a fun and creative technique.
The Goal was clear. A series of short, funny, clever, relatable, fast-moving, web spots that are appealing to millennials, all the way up to seasoned Phil/Tiger lovers. We started with a silly, ‘thug’ (millennials) theme to distance the app from the rules, stuffiness, and history of golf.
There are 2 more spots in production hitting on concepts that resonate with more established demographics – things like the importance of “timing” in life, hard work, and the familiarity and hilarity of repetition in midlife.
They were all shot with minimal production cost.
App Store layout
Icons requested from concept and then designed into the layout below…