GolfBPM App print and tease video
The Branding: We experimented with several campaigns and tags but the main/core tag line that perfectly delivers the value proposition -
The Goal: Create a unique brand position for GolfBPM that clearly articulates the mission, has a clear visual identity, and a fun voice that expresses the ease of use and fundamental philosophy.
The Benefit: BPM’s unique benefit is that it is the only app available that teaches you THE most important and fundamental aspect of a golf swing (rhythm/tempo) using music. GolfBPM is the exact opposite of golf. Effortless, uncomplicated, always accessible.
The Campaigns: Just like with Fantasy Box, BPM started with modest liquidity. A lot of Photoshop, stock footage, and pure creativity is what we are working with. We have worked with several fun IG/FB campaigns, A/B testing results against very clear demographics.
The above campaign is a series of print ads show on different IG golf channels marketing the different channels BPM has - rock, pop, ‘house music’. If you are a fan of house/techno, you’d notice that the shadow is of one of the famous djs, “Deadmau5”, and we clearly all know Slash.
Along with FB/IG ads, a series of short, funny, clever, relatable, fast-moving, web spots that are appealing to millennials, all the way up to seasoned Phil/Tiger lovers. Started with a silly, ‘mob’ (millenials) theme to distance the app from the rules, stuffiness, and history of golf, which didn’t fall within the campaign guidelines (one-off).
There are 2 more spots in production hitting on concepts that resonate with more established demographics – things like the importance of “timing” in life, hard work, and the familiarity and hilarity of repetition in midlife.
They were all shot with minimal production cost.
Golf meets pharma.
This campaign fits with the fun, humorous, branding of GolfBPM. It uses health statistics, mock pharma ads, a fictitious disorder called “Swing Tempo Disorder”, and catchy headlines to grab attention, then grab readers interest. A YouTube video campaign to come…
GolfBPM PRINT & WEB
PR Release (written)
January 22, 2019
New Golf Music App Helps Develop Perfect Tempo & Rhythm By Timing Your Swing To Music
There is one fundamentally common element to every top professional’s golf swing. Rhythm.
Regardless of variables like grip, speed, stance, or weight transfer, every professional in the world moves at an almost identically even tempo, on every swing. That perfect muscle-memorized cadence is the central building block of every great golf swing.
PGA Class A member Doug Timmons has used metronomes to help students with timing and sequence for years. "While a very effective method, it's not the most exciting lesson to take, or teach", says Doug. "I wanted to find a way to make the technique fun and practical".
Timmons created GolfBPM so a player of any skill level can develop the same even tempo by simply timing their swing to a library of percussive, original beats. Featuring original music from hip hop, to electronic, to rock and pop, each song contains subtly timed verbal queues so users know exactly where to hit their swing marks. On the course, at home, for a few minutes in your office, at the gym, you can use the app practically anywhere - all the time, visualizing the 3 critical timing points in the swing, and building them into muscle memory.
The method is so seamless, you'll forget you are practicing. "A great DJ knows how to keep people moving by playing seamless music that flows from one track to the next. Our goal is to bring this same philosophy to your practice with beats that will keep your body moving in perfect time and rhythm, adding a fun new aerobic element to golf practice", says Jeremy Callahan, co-founder. And at $5.99 a month, and new tracks being added monthly, it could be the best golf deal online.
GolfBPM is a cross-platform App available in the iTunes and Google Play. It has a 7-day free trial on both the monthly and annual subscriptions.
App Store layout
Icons requested from concept and then designed into the layout below…